Are you looking for the best Digital Marketing Agency in Abu Dhabi?
What is Digital Marketing ?
Digital Marketing means marketing your business online.When we compare digital marketing with traditional marketing the cost for digital marketing is less compared to traditional marketing.There are lot of strategies,techniques for digital marketing.
In 2020 digital marketing can grow your business in a different way and getting more leads than any other form of media can do, main of the big companies rely totally on digital marketing for getting leads and closing the deal. Ecommerce companies real estate companies stock investment companies almost all of the companies rely on digital marketing to get leads.
How digital marketing works?
Digital marketing mainly deals with digital as name suggest, you get wide variety of option to target people the age the location their interest everything gets targeted and specified in terms of digital marketing compared to traditional marketing,say suppose if you need to target abu dhabi only or if you need to target mussafah with age group 20-60 and you need only men or you need only women or you need both , you can show your ad to those who you need to,also even the timing can be controlled accordingly.The below are the mentioned platforms for digital marketing. If done effectively with proper strategies.
Let’s Talk About How to Grow Your Brand Using Digital Marketing with Our Unique Strategies
1.What Is SEO ?
Finding a particular website or services we are looking for by using some keyword is called SEO or Search Engine Optimisation.
SEO is one of the main marketing stream where we can generate qualified and organic leads.SEO, search engine optimisation is say when you search for keyword “digital marketing agency” then a website comes in the first page of google, this is called seo. There are different keywords like for digital marketing agency the keywords will be seo,digital marketing agency,social media ads,google ads,digital marketing agency in abu dhabi.most of the keywords have like 1k to 10k search volume per month.In this way you can grow your business.
We need a good landing page/website since whoever clicks our result they should see something beautiful and awesome say for example, if your industry is any service providing industry then in the website the first section should describe who you are in 1 or 2 lines , in the next section it should contain the clients you are working with, next section should be your works, next should be services you are offering to your clients,next should be a call to action button and last should be footer with your contact details.So SEO can help a lot in digital marketing to help your business to take the next level with maximum leads.
2.Social Media Ads
There are lot of social media platforms to perform social media ads. Social media ad can generate leads to your business,irrespective of any industry you can generate leads from social media.Social media platforms like instagram, facebook, linkedin,twitter are the most used platform to generate leads. Among these facebook is widely used platform to generate leads.There are lot of placements and options available in facebook for promoting a business.
Say you can do video ads in facebook,or display ads.The main things is content creation ,the content or art work created for facebook or any other social media campaign should be in a way that should drive more leads and customers to the business,there are lot of things to note down in art work, the color art work should make a prospect from scrolling the social media page, it should have less content, should create a curiosity in the prospects mind, there should be a call to action .All these can give a qualitative campaign and generate leads. Now these ads are not shown to everyone on facebook or other social media.
These are actually targeted, targeted means these are displayed according to location , interest of a person age, gender, what he have searched for,retargeting comes into action in social media marketing.even social medias allow us to run boosting a post,to particular section and interest of people.In this way we can show our ads/campaign to the exact people who are searching for a particular product or service, in any part of the world.Taking the example of amazon , their headquaters is in USA and doing business online in different part of the world.With Exact stragies we can grow the business.
Google ads there comes a lot of different placements in it,say ppc,display ads, youtube ads etc.ppc means when you search for some keywords you could see the result with mentioned it as ads, this is now paid one, the same can be achieved by doing seo ,for each click google will charge a particular amount, but in seo the case is different google wont charge anything since it is organic ,and we get leads out of it,seo takes a bit long time and work for a specific keyword to come on top of first page,and takes a long time,where google ppc does not take any time to be published on the top of first page.
4.What Is Email Marketing?
Email marketing is effective in 2020 to drive traffic to our website also to generate leads from it. When it comes to email marketing there comes a lot of things to maintain, such as email subject content in email , everything adds up. Content should create a curiosity and a call to action to make him/her take an action.
This is the basic and main thing we should be doing at first before going for any other marketing strategies, usually any one who needs to check our business will directly search online to know what this or that business is all about and more details on it,so at first a website should be made for your business, the website should be simple and short from other site,say it should need who you are section, clients section, your work done section ,services and a call to action , in this we keep the website short and give maximum details to customers.
6. Youtube Ads
Youtube ads comes under google ads,since google owns youtube the ads that are shown in youtube is done through google, youtube ads are 89% effective in terms of branding and 10% effective for getting leads, for lead generation usually social medias or display ads by google is better choice to generate leads, but if you specifically needs company branding you should go for youtube mainly also facebook and other social media.
7.Social Media Page Management
By social media page management means, keep updating social channels with post that trigger ctr and leads to your business.Develop the social channel by getting more like and shares likes can be achieved either by posting relavent contetn that people likes, or by running campaigns, to generate more likes.
8.What Is Content Marketing?
As said content is the king.Content marketing plays a vital role in digital marketing field.Suppose if our business handles real estate industry then, subjects or contents relatedd to real estate should be published around various social channels and other blogging sites inorder to generate traffic.
These contents plays the main role since google or other search engines crawl these contents, and on account of various factors these are examined on various factors like backlink , relavent of content, quantity,quality, all these are measured and google makes this content on first page of serp, and its not fast that these contents are fetched and displays on first page of serp.Good time and effort is required to make this content on first page of google,because every other business tries the same, the competition is getting more, But with correct strategies and plan these will be on top of serp.