The 20 important and proven seo tips to rank on google
1.What is Content Marketing – The best seo tip to rank on google ?
Marketing any product using content through internet platforms like social media,blogging,authority website is called content marketing.
Content marketing plays the vital and main role in SEO in 2020.Content marketing means ,writing up contents for a specific topic or keyword related items.Content plays the cruitial role in developing a business.How can content marketing play a vital role in developing a business.
Writing a content on specific things and sharing it on social medias , blogging sites and commenting on forums ,also if someone have asked a question in forums related to our business try to answer those questions ,in a way that can generate leads to your business.In SEO content marketing is the main thing to focus on to get to top of google.Say for example generate a good and long content related to your niche with almost more than 2000 words of content, add relavent keywords and link from your content to any other website related to your niche.
Also try to maintain the content in a way that benifits the reader what he is looking for.Then start marketing it either in facebook to attract more readers, add a social share buttons so if they like they will share the content to their social channels , or any other platforms.Next post articles or blogs in otheer blogging sites or any other social media like reddit, medium ,blogger etc these contents should be wirtten in a way supporting the main content that we posted in our website,also dont forget to add a backlink from that article to the main article that we posted in our website.So first we need to take care about content marekting while talking about SEO in 2020. Back then backlink building was the main part of SEO since google changed their algorithm , it says if you have a good content regarding a niche , its gonna rank higher in google serp.
How to write a content for content marketing?
- There should be atleast 1 or 2 or more images
- Try to include infographic
- Content should include relevant contents related to your niche
- Look for your competetor for the specific keyword and check how many words does that content have,say if competetor have 1500 words content they should write a content with 2000 words content
This is the second main thing that comes in SEO. Backlink building means in basic terms a website refering another website is called a backlink, Usually in SEO black hat and white SEO exist, In blackhat SEO many agencies are selling backlinks ,which in turns gives you result, but to be honest if google founds it as an illegal or blackhat backlink coming from other website , google will give penalty,also the website wont be ranking any more unfortunatly, so its better to always follow the good practice in building a backlink.there are lot of techniques to build a backlink. How to build backlink will be discussed below.If you check out amazon, or any other website like property finder, talabat,zomato they have millions of backlinks generated.This usually took a long years of hardwork to generate these much of backlinks.
Say suppose your keyword is seo and i want to rank my website for keyword seo then, suppose the page i want to rank is https://febsites/seo.html then i will write something like —
< a href="https://febsites/seo.html">seo< /a> this .and post this link in another website along with some article or blog means this line of code will be included in blogs or articles and posted in other social media sites or blogging sites.Usually more bloggers offer free blogging as well as they accepts blogs that are paid, but usually the paid one can give a good DA backlink, even social media like medium or reddit can provide a good backlink without even paying a single penny. After content creation backlink building is considered one of the best seo tips to rank
There are lot of business listing websites, available today. For example yellopages, abudhabipages etc. Listing our business in these local directories can generate customers to our niche.also can help generate backlink from these business listing websites. Also these business listing websites have high backlinks and usually most of them appears on the first page of google.So business listing is a good way to generate a lead, Firstly google business listing should be done for more visibility also, to get a backlink that has high value.
Business listing sites
Apart from facebook or instagram there are lot of social bookmarking sites available say for example reddit, tumblr, scoopt it etc, list of social bookmarking site will be listed below.Social bookmarking generally means your niche have a presence in all social media sites, and you can generally post any content related your niche also make sure to add the a backlink back to your website.
Social bookmarking sites
How can you get website traffic through social media . Check out the link to know more about that. Social bookmarking also plays a vital role to boost the seo to rank on google, which is another great seo tips to rank
Submitting article in blogging sites or any other websites that allows us to post articles of your niche, always make sure to add specific keyword with a link in your article or blogs.say for example if the keyword is SEO try to add a link to keyword on word SEO , in this way people click on the word SEO and the for that keyword the rankings gonna increase.
Article submission sites
Profile creation means creating a profile in social media channels.With all the details like company website, relavent photos ,description about your business.In a way we can get backlink from that website.
Profile creation sites
The 7th yet most powerful way of seo tips to rank is blog posting. Posting blogs related to our niche with specific keywords also adding the backlink to our website can get top on serp. There are lot of blogging sites available which have high domain authority. Paid and free blogging sites are available, you just need to post blogs related to the niche with relevant keywords.
Blog posting sites
8.Document or PDF sharing
Sharing the content in the form of document to slideshare by linkedin or google drive or any other document sharing can increase the presence in google serp
PDF sharing sites
- google drive
- zoho docs
9.Submitting website to search engines
The 9th seo tips to rank on google is submitting the website you wish to rank, to google search engine or any other search engines like baidu, bing etc. Submitting html and xml sitemap to google to index webpages.Also maintain to check there is no error in website while crawling, the webpage is mobile friendly.The text should be visible in every device.
10.On page SEO
In on page SEO there are lot of things to handle and maintain, mainly the meta tags and title tags,relavent title and meta tags should be included with proper keywords at the same time , the ctr or click through rate of that link should be more!. The next things comes with proper html tags,In every page a h1 tag and h2 or h3 h4 h5 h6 tag should be included, mainly one h1 tag should be included with proper keywords.Then all alt tags should contain description of img with proper description along with keywords.Adding keywords short term keyword as well as long term keyword in the content.
Adding proper schema markup to the web pages, google schema markup helper can create a schema markup and you should copy paste in your web page of html content, if its wordpress there are lot of seo plugins which does the trick. The schema markup can be in different form say for example article schema, book schema product schema, rating schema etc. These are the basic things to be handled in on page seo.
Things to check out in On Page SEO
- h1 tag should be there with relavent keyword
- optimisation of image name and alt tag
- add schema markup to your post
11.Fix 404 error
While talking about seo 404 error plays a role. If there is any page that returns a 404 error,try to fix it either by removing the link from google using the removal link available in google webmaster.
Submitting or posting videos in youtube vimeo or dailymotion,cause seo plays a good role in youtube videos.On search we used to get video results so while posting a video to youtube or any other social platforms try to add relavant keywords and description also always remember to add hashtags even in posting a video or posting a photo in social media.
Video submission sites
- Make sure your robot.txt file allows all webpages to be crawled by google or any other search engines.
User-agent : *
14.Image and alt tag optimisation
The name of img should be given in a way that it contain atleast a keyword ,say for example your keyword is seo and your image is related to digital marketing so the name of image should be like, seo strategies in 2020 or any text that includes the keyword , also in the alt tag it should contain a keyword in the alt tag say for example, digital marketing – seo agency in abu dhabi this can be your alt tag.
15.Open graph tag optimisation
open tag optimisation means, when you share your webpage on social medias, there wont be an image as well as no description and title tag displayed , sometimes it may display any content from your post and use that as your title and description, to avoid it also for better reach and visibility to audience we need to open graph, where we can include photo , title and description to be displayed.
16.Keyword Research and Analysis
Use keyword reasearch analysis using google keyword planner which is free or try any other ,there are also paid one like semrush, moz explorer etc. You can even use google search in incognito mode to check on the long and short tail keyword for example , take google and search for a keyword google will give suggestion for that keyword , you can use that keywords and include it in your content,as well as when you searched for something and at the bottom you could find people also search for option , take those long tail keywords to include it in your post .
Web 2.0 link means, creating a webpage in free website developing sites like, wordpress,wix,kinja etc. By creating a blog or website in free website builders , these gets indexed fast by search engines and can we get a high quality backlinks from these site
- snap pages
18.Submission of forum or Q/A Sessions
Quora or yahoo answer or even in similar sites a lot of question are asked regarding a particular niche, try to answer it accordingly which is related to your niche also try to add your backlink.Usually this wont generate a backlink in exact but , if the post goes viral also your answer gets more views the chances are people look into your website for further details.
Some of the main Forum submission sites are
- Yahoo answers
Well if you talk about seo email marketing cant be included in this session , still to generate traffic you can do email marketing to the page you need.There are lot of email marketing tools available which allows to send free mails to a large number of database.Say mailchimp allows 2000 mails to be send for free per day. mailjet allows to send 200 mails for free per day.
Email marketing tools
Things to check while doing an email marketing
The subject line of the email should be short and sweet and ctr or click through rate of the subject line should be more.
The content of email should be in a way that the client should be intreseted to read the topic also,she/he should make a click to the desired webpage.
How should an email marketing content should be ?
First strategy is to try to include a post that can be read by any common people that he/she should be interested say irrespective of your niche the content can be something like food that should be included in your daily menu, this can be a content that will be interested by any people irrespective of gender and age, also email should include the heading also 2 or 3 line of description and a button that redirects him to our page,also at the bottom of the email try to include our company logo services and a call to action button if he/she needs our service.
second strategy is to create a small post ,the content should be like, it should create a curiosity you can ask a question or even create a any other kind of curiosity related to your niche, then a call to action button , that they click and a beutiful website that generates a lead from it , usually the website should be short and simple, with the clients you have or works you have done any thing relted to your business
Schema markup is a piece of code understood easily by google bots.It will be easy for google bots to crawl pages.
To generate your own code, you can use Google’s Structured Data Markup Helper